What is server-side tagging?
Server-side tagging is a new way of deploying Google Tag Manager. Although it works in the same way, using tags, triggers and variables, it also offers new ways to measure user activity on your website.
A server container will no longer operate from the browser, but rather from a separate server that you manage. This offers a number of advantages:
- More control over the data
- More security
- More friendly to website performance
- More reliable
- Prepared for the future: firts-party cookies instead of third-party cookies.
Implementing server-side tagging
By implementing server-side tagging, you ensure that you are fully prepared for a future without third-party cookies. In doing so, we follow the following steps:
Creating or linking serverTo be able to use server-side tagging, you need a server. If you manage your own server, together we can make sure it is properly linked to the server container of Tag Manager. If you do not yet have a server, we can create one in Google Cloud Platform.
Setting up server containerOnce the server is set up, we’ll get to work creating a server container in Tag Manager. We will also customise the web container so that it forwards information to the server instead of the various third parties.
Testing and measuringOnce the implementation is complete, we test whether everything works properly and the data is processed correctly. When this is the case, we put everything live.