Digital marketing is the playing field of all digital channels that can contribute to the realization of your goals! It’s a collection of tools that we can use to grow to the next level. The application of these tools is determined by strategy. When we determine that, we set up the customer journey and determine how to approach it for each target audience.Read more about our growth programmes
The customer journey
The customer journey provides insight into how we should set up our digital environment. We distinguish between acquisition and monetization. Acquisition focuses on actively approaching and convincing the target audience. Monetization covers all activities after the sale. We focus on maximizing total customer value (CLV). We determine the customer journey based on Google’s STDC model. Growth is only realized by adjusting the correct message and activities for each phase. Do not let channels perform individually, create cohesion! Optimize all channels and how you use them. Insight into different phases in the customer journey enables us to effectively add value, which results in growth.
Based on the customer journey, we can effectively determine how we set up a good digital marketing team, for which we optimally use data, target audiences and resources.
International digital marketing
Digital marketing does not stop at the border. Across the border and even the continent there is a whole world of possibilities to discover. We have extensive international experience across various continents (Europe, North and South America, the far East, Australia, and more). We always collaborate with natives and the best partners in order to hit the right nerve for accelerated growth.
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